The Marketing Handbook for Locksmiths
When was the last time your marketing actually turned into booked jobs?
đź”’I hate spam and I know you do too!
Most people pick from the first few results they see. Not because those businesses are better — but because they’re visible at the exact moment someone needs help.
If you’re not appearing when that search happens, or your ads are pointing the wrong people at the wrong pages, the work quietly goes elsewhere.
This handbook explains how to fix that. It shows you how to build a simple system that turns online searches into real calls — without guessing, gimmicks, or endless tinkering.
A practical guide to being chosen online
01 Be easy to find
Understand how people search when they actually need help, and set up your website so you appear in the moments that matter — not buried under pages no one ever sees.
02 Stand out locally
Make your Google Business Profile work properly. Learn how to look genuine, avoid being confused with fake listings, and give customers a clear reason to call you rather than the next name on the list.
03 Run ads with purpose
Use Google Ads in a focused way, aiming only at the services and areas that turn into real jobs — not clicks that lead nowhere.
Hi.
I wrote this for the real locksmiths.
Most guides are written by agencies looking to sell you a dream. I’m not going to give you hype about 'secret hacks' or 'zero effort' growth. What you’ll find here is a straightforward explanation of what actually work today, so you can stop wasting money and start getting booked.
James Clifford, Founder GoClick.it
Reviews
Mike S.
Owner-Operator
Finally, a guide that doesn't feel like it was written by a robot. James understands that in our world, a click is useless if the phone doesn't ring. This changed how we look at our Google Ads.
Sarah J.
Emergency Locksmith
I was tired of paying lead sellers for garbage data. The section on protecting yourself from fake listings and spam clicks alone is worth the download.
Ready To Get Started ?
Does the idea of fixing your marketing feel like you're drowning before you even begin? I get it. Most locksmiths don't have the "brain space" to tackle complex ad campaigns between jobs.This handbook is designed to give you the map. But if you get halfway through and realise you’d rather focus on the tools than the tech, I’m here to help you cross the finish line.
© 2026 GoClick.it. All Rights Reserved. Trading name of Clifford Network Solutions Ltd